Top 6 Fashion Brands that have adopted Calligraphy to Brand Activations
When it comes to new ideas and innovation for brand activation, there are many shapes and forms. According to Jawbone Brand Experience, some popular brand activation ideas are:
• Experiential marketing
• Sampling campaigns
• Digital marketing
• In-store events
• Outdoor events
• Campaign promotions
In order to have a successful brand activation event, according to Repsly, some of the most effective practices for brand activations are:
Build long-term support for your brand through the activation by connecting with your customers on a deeper level than you would be able to in a traditional setting.
Use your brand activation to boost sales by linking the event directly to a new release or featured item
Invoke an emotional response with your campaign to ensure that people walk away having felt something.
Leverage different types of media to reach unique audiences and tell your story from a variety of angles
Personalized Calligraphy and Engraving have been a popular brand activation practice among fashion brands in recent years. Calligraphy Pour Toi will feature the Top 6 Famous Fashion Brands that have succeeded in their in-store events via Calligraphy & Engraving.
Prada has created a unique customer experience via hand-written calligraphy card along with every items in the store. This can be a perfect idea on special occasions when people go shopping the most for gifting and it also offers customers a whole gift package that make it easier for everyone without worrying about packaging and greeting cards.
3. Jo Malone
6. Max Mara
With high competition in the fashion market, retailers will have to keep finding more new ideas that are different and unique to be able to not only bring back the clients they currently have but also build more new followers. When it comes to personalization, calligraphy and engraving have certainly become one of the brand activation tactics that will create an emotional connection with clients and deepen the relationship with the brand.
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Your friendly Calligrapher,
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